Post by sakibkhan49 on Feb 25, 2024 6:02:26 GMT
For years now it seems that the 3rd Monday of January is the saddest day of the year (albeit without scientific basis). This day, better known as " Blue Monday ", was born from an advertising campaign and continues to be used by different brands for their marketing activities. Many brands (more or less known), in fact, have used this day to increase their brand awareness and improve the relationship with their audience . How it all came about The expression “Blue Monday” first appeared in 2005 in a press release from the British television channel Sky Travel, which stated that this day had been calculated using an equation : blue monday The identification of this pseudo-scientific equation can be attributed to professor Cliff Arnall. The latter said he found the date to help travel companies analyze the tendency of their customers, observing how the latter are more likely to book a trip when they are in a deep state of bad mood.
For this reason he identified the weather conditions, the ability to deal with accumulated debts, the time that has passed since Christmas, the failure of the resolutions that had been set at the start of the new year, the low levels Chinese UK Phone Number List of motivation and the feeling of a need to act as fundamental variables for calculating the saddest day of the year. “Blue Monday” occurs every year, but generally falls on the third Monday of January. This day, over the years, has become an opportunity to launch thematic initiatives! Today you may hear a lot about the myth of #BlueMonday , dubbed the most depressing day of the year.
But we know that depression doesn't care what day it is. That's why we have information and support available year-round. > 2020 So, how have brands integrated it into their marketing campaigns and how can they get inspired? On Blue Monday there is not just one marketing strategy you can adopt, but several. The important thing is to never lose coherence with the tone of voice used by your brand and with its identity! #1 Use Real Time Marketing blue monday marketing strategy Lidl campaign – 20 January 2020 Insert a graphic idea into your editorial plan that fits perfectly with this day. Remember that Real Time Marketing is not a strategy suitable for all brands and must be used intelligently so as not to trivialize individual events. #2 Play with words Forst blue monday Forst Graphics – January 20, 2020 If Blue Monday has been declared the saddest day of the year, use its notoriety to put a smile on your consumers' faces. #3 Become the solution to the problem
For this reason he identified the weather conditions, the ability to deal with accumulated debts, the time that has passed since Christmas, the failure of the resolutions that had been set at the start of the new year, the low levels Chinese UK Phone Number List of motivation and the feeling of a need to act as fundamental variables for calculating the saddest day of the year. “Blue Monday” occurs every year, but generally falls on the third Monday of January. This day, over the years, has become an opportunity to launch thematic initiatives! Today you may hear a lot about the myth of #BlueMonday , dubbed the most depressing day of the year.
But we know that depression doesn't care what day it is. That's why we have information and support available year-round. > 2020 So, how have brands integrated it into their marketing campaigns and how can they get inspired? On Blue Monday there is not just one marketing strategy you can adopt, but several. The important thing is to never lose coherence with the tone of voice used by your brand and with its identity! #1 Use Real Time Marketing blue monday marketing strategy Lidl campaign – 20 January 2020 Insert a graphic idea into your editorial plan that fits perfectly with this day. Remember that Real Time Marketing is not a strategy suitable for all brands and must be used intelligently so as not to trivialize individual events. #2 Play with words Forst blue monday Forst Graphics – January 20, 2020 If Blue Monday has been declared the saddest day of the year, use its notoriety to put a smile on your consumers' faces. #3 Become the solution to the problem