Post by rakib5254 on May 15, 2024 6:27:48 GMT
VIP customers are customers who are the most excited to hear about company updates, sales, promotions, new product launches, and special events. This is also why you should have dedicated marketing strategies in place to engage directly with them. For DTC businesses, loyalty and VIP programs are commonly used to influence repeat purchases, customer loyalty, retention, and brand affinity among these shoppers. But how do you leverage different VIP programs through both email campaigns and SMS marketing? How do you segment with accuracy, and allow your reward program to grow? Find out where to start with VIP segmentation, then discover three VIP strategies that will make your best customers and loyal brand advocates feel extra special.
Always start with segmentation and Uzbekistan Email List create a VIP email list Unsure where to start with creating a VIP program? First, create a VIP segment based on your brand and what you sell. Identify your VIP customers: To do this, you have to identify your VIP customers. Your VIP segment might account for placed order count, average order value (AOV), or customer lifetime value (LTV), to name a few. For example, a VIP segment for a DTC jewelry brand might be based on LTV, whereas an apparel brand might look at placed order count. Brand example: Alternatively, you could create a VIP or loyalty program that customers opt into, similar to Death Wish Coffee where, once someone joins, they’re automatically entered into a dedicated segment.
Image shows a message from a brand inviting you to become a VIP member. Create different tiers for the VIP program: You may just have one segment of VIP subscribers, which is a great place to start, but you can also create different tiers or create a points-based system (more on that later) to create unique rewards for different levels of activity. A jewelry brand, for example, might want to create a basic tier for people who register as a minimum LTV and then create an even more exclusive tier for “high rollers” who hit a higher LTV. Understand more about the basics of a VIP program for email marketing Highly-effective VIP programs and rewards for email campaigns: 1. Create early access and exclusive events and send out those emails Your VIP customers are spending more money and time with you than other customers, so why not reward them by letting them know about exclusive promotions and perks? Sales, extra discounts, upgrades, and events are all possible ways to provide value to your customers.
Always start with segmentation and Uzbekistan Email List create a VIP email list Unsure where to start with creating a VIP program? First, create a VIP segment based on your brand and what you sell. Identify your VIP customers: To do this, you have to identify your VIP customers. Your VIP segment might account for placed order count, average order value (AOV), or customer lifetime value (LTV), to name a few. For example, a VIP segment for a DTC jewelry brand might be based on LTV, whereas an apparel brand might look at placed order count. Brand example: Alternatively, you could create a VIP or loyalty program that customers opt into, similar to Death Wish Coffee where, once someone joins, they’re automatically entered into a dedicated segment.
Image shows a message from a brand inviting you to become a VIP member. Create different tiers for the VIP program: You may just have one segment of VIP subscribers, which is a great place to start, but you can also create different tiers or create a points-based system (more on that later) to create unique rewards for different levels of activity. A jewelry brand, for example, might want to create a basic tier for people who register as a minimum LTV and then create an even more exclusive tier for “high rollers” who hit a higher LTV. Understand more about the basics of a VIP program for email marketing Highly-effective VIP programs and rewards for email campaigns: 1. Create early access and exclusive events and send out those emails Your VIP customers are spending more money and time with you than other customers, so why not reward them by letting them know about exclusive promotions and perks? Sales, extra discounts, upgrades, and events are all possible ways to provide value to your customers.